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Herbal Export Guidelines: Your Roadmap to Success

  • Writer: Eran Niv
    Eran Niv
  • 3 days ago
  • 3 min read

Exporting herbal products from India is a booming opportunity. The global demand for natural, Ayurvedic, and herbal products is skyrocketing. But to tap into this market, you need to know the rules of the game. I’m here to guide you through the essential herbal export guidelines that will help your business thrive internationally.


Let’s dive in and explore how you can navigate the export process smoothly, avoid common pitfalls, and position your brand for global success.


Understanding Herbal Export Guidelines


Before you pack your products and ship them overseas, it’s crucial to understand the herbal export guidelines set by Indian authorities and international markets. These guidelines ensure your products meet quality, safety, and legal standards.


Key Regulatory Bodies


  • AYUSH Ministry: Governs Ayurveda, Yoga, Unani, Siddha, and Homeopathy products.

  • Export Inspection Council (EIC): Certifies quality and compliance for exports.

  • Food Safety and Standards Authority of India (FSSAI): Regulates herbal supplements and food-related products.

  • Directorate General of Foreign Trade (DGFT): Issues export licenses and monitors trade policies.


Licensing and Registration


You must obtain the right licenses before exporting:


  1. Manufacturing License from AYUSH or the State Drug Control Authority.

  2. Export License from DGFT.

  3. FSSAI License if your product is classified as a food supplement.

  4. Certificate of Analysis (CoA) and GMP Certification to prove product quality.


Skipping these steps can lead to shipment delays or rejection at customs. So, get your paperwork in order early.


Close-up view of herbal medicine bottles arranged neatly
Herbal medicine bottles ready for export

Which Medicine is Exported from India?


India is a global leader in exporting a variety of herbal medicines. Here are some top categories:


  • Ayurvedic Medicines: Products like Ashwagandha, Triphala, and Brahmi are highly sought after.

  • Herbal Supplements: Natural extracts, powders, and capsules made from herbs.

  • Essential Oils: Lavender, eucalyptus, and sandalwood oils are popular.

  • Cosmeceuticals: Herbal skincare and beauty products with medicinal benefits.


These products enjoy strong demand in markets like the US, Europe, and the Middle East. Exporters must ensure their products comply with the importing country’s regulations, which often include ingredient restrictions and labelling requirements.


Packaging and Labelling Requirements


Packaging is more than just aesthetics. It protects your product and communicates vital information to buyers and regulators.


Packaging Tips


  • Use airtight, moisture-proof containers to preserve product quality.

  • Opt for eco-friendly materials to appeal to environmentally conscious consumers.

  • Ensure packaging complies with international shipping standards to avoid damage.


Labelling Essentials


Labels must include:


  • Product name and description

  • Ingredients list with botanical names

  • Manufacturing and expiry dates

  • Batch number and license details

  • Storage instructions

  • Country of origin

  • Importer details (if required)


Remember, different countries have specific labelling laws. For example, the EU requires labels in the local language and clear allergen information.


Quality Control and Testing


Quality is king in the herbal export business. Buyers expect products that are safe, effective, and consistent.


Testing Protocols


  • Conduct microbial and heavy metal testing to ensure safety.

  • Verify active ingredient concentration through chemical analysis.

  • Obtain third-party certifications like ISO, GMP, or organic certifications to boost credibility.


Documentation


Maintain detailed records of:


  • Raw material sourcing

  • Manufacturing processes

  • Quality control tests

  • Shipping and storage conditions


This documentation supports your export claims and helps resolve disputes if they arise.


Eye-level view of laboratory technician testing herbal extracts
Laboratory testing of herbal extracts for quality assurance

Navigating Export Procedures and Customs


Exporting herbal products involves several procedural steps. Here’s a quick rundown:


  1. Obtain Export License: Apply through DGFT with all necessary documents.

  2. Product Registration: Register your product with the importing country’s regulatory body if required.

  3. Customs Clearance: Prepare a commercial invoice, packing list, bill of lading, and certificates (CoA, phytosanitary, etc.).

  4. Freight and Logistics: Choose reliable shipping partners who understand herbal product handling.

  5. Insurance: Insure your shipment against loss or damage.


Partnering with a logistics expert like Gaia Fulfilment Services can simplify this process. They specialize in seamless, accurate, and stress-free global fulfilment solutions tailored for Ayurvedic, herbal, and beauty product businesses.


Tips for Successful Herbal Product Export


  • Research Your Target Market: Understand consumer preferences and regulatory requirements.

  • Build Strong Supplier Relationships: Ensure consistent quality and supply of raw materials.

  • Invest in Branding: Highlight your product’s natural and Ayurvedic heritage.

  • Stay Updated on Regulations: Export laws can change; stay informed to avoid surprises.

  • Leverage Technology: Use tracking and inventory management tools to streamline operations.


Exporting herbal products from India is a rewarding venture when done right. Follow these guidelines, and you’ll be well on your way to expanding your business globally.



Ready to take your herbal business worldwide? Start by mastering these export guidelines and partner with experts who understand your unique needs. Your global success story begins here!

 
 
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